While working at Novaris I designed new business cards for all top managers of the company. We decided to make them really minimalistic, while informative and stylish. Getting rid of excessive information was the first step. We kept only essentials like Name, Title, Contact, Logo and Motto. We paid special attention to touch feelings, so all business cards are matte black with soft touch coating and glossy "Novaris" and "Inspired by Tomorrow" lines. It wasn't easy solution in terms of finding right typography, but it paid off.
